_g166598Simplifi is a Ukraine-born brand of white shirts with character for women true to themsleves. With values of social impact, sustainability and passion for life we aspire to empower women to go after their own dreams. This statement of believing in own self “Simple if I” became what we know now as Simplifi.

The founders of Simplifi, a Ukrainian Tetyana Kretova and a Spaniard Borja Gonzalez del Regueral, who met during their EMBA journey at IE Business School were impressed by the activity of the Women’s Informative Consulting Centre, an NGO located in Zhytomyr region on the North of Ukraine. During the last 20 years this organisation has been working on resolving social issues in particular connected to economic empowerment of women. With its activities WICC was able to impact lives of many while fighting to survive. Constantly looking for funds to support their deeds the organisation went into the adventure of launching a social sewing enterprise Barvysta (bright colors) started with the help of OECD. Simplifi was launched to become the first client of the Barvysta social enterprise to give the organization a source of stable revenues.

In such a way with the value of social impact Simplifi shirts are produced in Ukraine at the social enterprise Barvysta. Supported by OECD this organziation is employing women descriminated at the workplace. Additionally all profits of the enterprise are used to help women either in developing their professional skills or providing services of professional social support: lawyers, psycholigists, doctors.

In line with our value of sustainability Simplifi shirts are produced from the high quality cotton sourced from one of the best century-old shirting companies Albini Group. This allows us to guarantee top quality as Simplifi shirts last more than 300 washes keeping their stunning look.

And finally inspired by real women Simplifi shirts build on the value of passion for life. The elegant contemporary cut highlights natural beauty allowing every woman to keep her personal style. Sophisticated sizing based on key measurements and an option of anograms allows every woman to personalise her Simplifi shirt.